Leading international exhibition organiser INFORMA Exhibitions has joined forces with IMPACT Exhibition Management Co., Ltd., Asia’ top 3 MICE venue, for the fourth year to bring back a record-breaking edition of Beyond Beauty ASEAN-Bangkok (“BBAB”) from September 21 to 23 at Challenger 3.
Supported by the Federation of Thai Industries and Thailand Convention and Exhibition Bureau, BBAB has truly grown into an outstanding platform for beauty industry players from the entire product chain. The 3-day trade show acts as a regional gateway for industry players who want to expand in the booming South East ASEAN market, which represents a population of 600 million and a market size over US$ 14 billion.
Launching “BBAB SUPPLY CHAIN” to focus on “Made in Thailand”
Among ASEAN countries, Thailand is the top OEM cosmetics manufacturer for international brands. Thai OEM cosmetics manufacturers are now capable of producing premium quality products. For the first time, Beyond Beauty ASEAN Bangkok is pleased to introduce a dedicated “Supply Chain” sector to serve the Thailand OEM manufacturers, with two key concepts in packaging - Trend and Supplier Matchmaking.
More than 160 exhibitors from China and Taiwan in the supply chain sector providing comprehensive services from raw material to machinery and packaging have been specially selected to participate.
“On the global stage, Thailand is ranked the 17th most important manufacturer and exporter of cosmetics and number one in ASEAN. 60% of ASEAN health and beauty business belongs to the Thai market, valued at 168 billion Baht. Thailand market is really welcoming international brands and we are very strong and have been steadily growing consumption here. In the meantime, Thai brands are ready to be led by more modern and trendy concepts to reach world-class levels,” according to Mrs. Ketmanee Lertkitcha, Deputy Secretary - General and Chair of Cosmetics Industry Group, The Federation of Thai Industries.
“This year TCEB announced the Third edition of the ASEAN Rising Trade Show, aimed at reinforcing Thailand position as an excellence exhibition platform for ASEAN and connecting stakeholders with Southeast Asia's business success. Beyond Beauty ASEAN Bangkok 2017 has been selected to promote in the campaign in category of healthcare and wellness sector. This is an accreditation to BBAB that has proven and demonstrated itself in terms of its strength in growth, as well as its strong contribution to the growth of the trade fair industry.” said Mr. Chiruit Isarangkun Na Ayuthaya – President Thailand Convention & Exhibition Bureau
International beauty trade platform
More than 650 companies will showcase over 2,000 brands, of which 45% are from the local Thailand market and 55% are international brands. Exhibitors have the chance of meeting more than 20,000 trade visitors and over 250 hosted buyers. National pavilions, including Spain, Germany, Poland, France, Malaysia, Singapore, Indonesia, Japan, Korea, Thailand, Taiwan and China will continue to bring qualified brands, products, technology and innovations to the ASEAN market.