IMPACT offers hybrid meeting to boost sales in the 3rd and 4th quarters after a decrease of 58% due to COVID-19 crisis earlier this year

Published : 2020-09-21

In the fight against COVID-19, IMPACT has shifted our focus to active marketing in meetings and seminars by offering a hybrid meeting service as part of the plan to increase the revenue in the 3^rd and 4^th quarters. The COVID-19 crisis has caused a decrease of 58% in sales since the beginning of the year. Therefore, the sales and IT teams work hand in hand to promote the new normal for meetings by introducing attractive packages for public, private, and international clients. The new system can definitely bring in more and more customers as it can accommodate up to 3,000 participants, with an experienced IT team and well-equipped facility. 

 

Mrs. Acharawan Suparngkarat, Director of Sales at IMPACT Exhibition Management Co., Ltd., stated that the overall number of reservations for meetings at IMPACT in the first half of 2020 was 113, a drop of 58% compared to the same period in the previous year which was as high as 270 or 352 for the whole year. The cancelation was mainly a result of the COVID-19 pandemic, leading to a temporary closure starting from the end of March to June 2020. Consequently, all the reservations for both national and international conferences had to be postponed or canceled.

“During the 3-month closure, IMPACT has prepared the area to ensure the safety of visiting customers by following the COVID-19 preventive measures and guidelines of the CCSA and Nonthaburi Province. We have invested in acquiring UVC sterilizers to sanitize the area and thermometers for temperature checks. We also provide a proper facility in response to the new normal by using a hybrid meeting or virtual system for any meetings or seminars. This makes it possible to meet the conditions required by the government to limit the density to one person per 4 square meters.”

The hybrid meeting system can accommodate participants in the meeting room and those who are interested in joining it online. Both groups can communicate with each other and participate in the meeting as if they were physically in the same room. This system can register 100-3,000 participants at one time. Apart from the hybrid system, cameras, and other meeting equipment, IMPACT technical staff will also be present to provide any necessary assistance from start to finish to save the customers the hassle of acquiring the system and equipment from outside sources. The most recent hybrid meeting held at IMPACT was the “BCG Assembly: The New Sustainable Growth Engine” hosted by the National Science and Technology Development Agency (NSTDA).

Besides organizing meetings and seminars with the hybrid system, IMPACT can still offer regular meetings as our facility covers an area of over 140,000 square meters, with 55 meeting rooms, and 3 large ballrooms as well as standard hotels that can accommodate a large number of customers. It is feasible to practice social distancing and hold various sizes of meetings while following the safety guidelines. In order to boost our sales in the 3^rd and 4^th quarters, we have come up with special packages for public, private, and international clients.

One of them is the Simply Within Budget Package starting at 470 baht per person including 2 coffee breaks, lunch, and standard meeting equipment. Another one is the Complete Meeting

Package which includes hotel accommodation at Novotel Bangkok IMPACT for the price of 2,900 baht or at ibis Bangkok IMPACT for the price of 2,100 baht. We also offer the Government Premium Plus Package for government agencies or public sectors with the concept of ‘The larger the meeting, the more cashback you earn.’ This package includes a full-service meeting starting at 750 baht per person with a chance to get a maximum cashback of 45,000 baht to be spent for additional services such as virtual meeting system, hotel rooms, coffee breaks, lunch boxes, etc. For those who are interested, please ask for further information at 0-2833-5252.

Dr. Rittee Chookhiatti, Director of Information Technology & Communication, added that before the COVID-19 situation, IMPACT had been the venue of choice for hosting a lot of international meetings such as ITU Telecom World 2016 and ASEAN Summit 2019. With effective communication technology, our customers can rest assured that we are well-equipped with the hybrid meeting system, which is accurate and precise when registering participants, taking notes, downloading information, and making questionnaires or assessment. We facilitate our customers in the best way we can to adapt to the current global situation where everyone has to be vigilant to prevent the spread of the coronavirus. To that end, online technology has played a major role in our society, daily life, and business.

“Although the hybrid system was created by IMPACT, we cannot achieve effective communication without the stable Internet connection. With the help of our three alliance networks: AIS, True, and UIH as well as 20 experienced IT team members who have worked internationally, we can run any sizes of meeting, i.e. small, medium, and large. Necessary devices and equipment are also implemented to guarantee optimized services. We offer several meeting packages that are attractive and good value for money. With our comprehensive service and concept of safety on top of smartness, we believe that more and more customers will be confident to hold their meetings and seminars at IMPACT Muang Thong Thani.