Beyond Beauty ASEAN-Bangkok 2016 Focuses on Branding to Shape the Beauty Trends in the Region

Published : 2016-03-05

The 2015 edition welcomed 10,418 trade professionals from 56 countries, all gathered under one roof to source from 308 exhibitors from 16 countries.

Featuring K-beauty Expo Bangkok

BBAB 2016 is pleased to announce that this edition will feature K-beauty Bangkok Expo, a brand-new collaboration with Kintex. K-beauty Korea is Korea’s largest and most-recognised beauty show. With this new partnership, BBAB will become S.E. Asia’s largest beauty trade platform, with the highest number of Korean exhibitors; many of which will be showcasing international brands for the first time in the region.

“We are pleased to partner BBAB 2016 and be part of the largest international beauty trade show in S.E. Asia, covering the fast-growing ASEAN market. We look forward to many more successful editions to come!” said Kim Sang-Wook, Executive Vice President, KINTEX.

New for 2016 – The 5 Senses Journey by centdegres

Together with centdegres, an independent creative agency, BBAB 2016 will bring participants on a journey dedicated to highlighting the 5 human senses. centdegres will share how to create desirable Asian brands by touching, seeing, tasting, listening and smelling unexplored fields. More details on this unforgettable journey will be available soon.

Comprehensive trade platform

BBAB 2016 is a comprehensive platform for the ASEAN beauty industry and is co-organised by the Federation of Thai Industries, Informa Exhibitions and IMPACT Exhibition Management. The show is effectively mirroring the Thai beauty industry as the hub for the beauty industry in Southeast Asia, with its expanding profiles to ensure that this platform supports the rapidly growing beauty trade in the region. “BBAB has moved at a rapid developmental pace since its first edition and the exciting new initiatives presented by the show reflect the leadership of the show in leading the region in future trends and ensuringexponential growth opportunities for the beauty business community. This is especially important with the ASEAN Economic Community (AEC) in effect which presents greater trade opportunities for the entire Southeast Asian region.” shared Claudia Bonfiglioli, International Director, Informa Beauty cluster.

BBAB 2016 will also serve as an effective platform for SMEs in the ASEAN beauty industry to access the trade, networking and knowledge opportunities present at this international trade show, boosting their growth potential to keep pace with the growing global beauty industry competitive landscape. Chernporn Tengamnuay, Vice Chairman, The Federation of Thai Industries commented, “The Federation of Thai Industries has been working closely with both the public and private sectors to encourage the SMEs and newly established start-ups to muscle up their production processes to be more efficient with greater competency due to the opening of AEC. We believe that Thailand has already rightfully established itself as a hub for the ASEAN beauty industry and BBAB 2016 will continue to bring more quantitative benefits for the SMEs and new start-up, as well as contribute substantially to the product enhancement and quality elevation of ASEAN beauty brands globally.”

Ketmanee Lertkitcha, Chairman, Cosmetics Industry Club, The Federation of Thai Industries added, “The opening of the AEC is a positive signal for encouraging the Thailand Health and Beauty Industry which is valued at 250 billion baht in 2014. Of which, 100 billion baht was generated from exports while 150 billion baht was the national market value – an increase of 8-10%. 2016 is projected to see a revenue increase of at least 15-20%. I anticipate that the Thai Health and Beauty Industry which is already the market leader in ASEAN, will continue its rapid growth to be among the top 10 markets globally in the next 3-5 years.”

“BBAB 2016 brings a new level of excitement and opportunities to the beauty industry as a one-stop business and industry platform. BBAB 2016 will cater to the evolving needs of the industry and meeting the local, regional and global needs of the entire supply chain of the beauty business. The strong support shown from industry associations and renowned organisations underlies the strong confidence in BBAB, which has established itself as the must-attend beauty trade business event in Southeast Asia.” said Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd.

BBAB 2016 is proud to introduce a new segment - Aesthetics & Dermatology, designed to provide an update on procedures of age-defying treatment, cosmetology, products and new technologies featuring live demonstrations. Returning for the second year is the Beyond Beauty Trends Conference that will present an array of trending topics in the health and beauty industries, including dedicated sessions on Aesthetics and Dermatology. One of BBAB 2016’s key feature is the Hosted VIP Buyer program, attracting more than 200 key buyers from across the region to conduct dedicated business meetings with BBAB’s exhibitors.

For more information, please visit www.beyondbeautyasean.com