50 million USD or 1,750 million baht business expected to be generated at Beyond Beauty ASEAN-Bangkok 2016

Published : 2016-09-22

Bangkok, Thailand, 22 September 2016 –The Federation of Thai Industries, together with IMPACT Exhibition Management and Informa Exhibitions jointly presents the third edition of Beyond Beauty ASEAN-Bangkok (BBAB)– the largest and most comprehensive beauty trade show in ASEAN consisting of more than 400 companies, showcasing in excess of 1,500 brands from around the world including China, Germany, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Poland, Spain, South Korea, Taiwan, Thailand, USA, Vietnam, from 22 – 24 September at IMPACT Exhibition & Convention Center, Muang Thong Thani. 15,000 visitors are expected this year and, with over 50 million USD or 1,750 million baht trade generated.

Mr. Chen Namchaisiri, Chairman, The Federation of Thai Industries said, “The Ministry of Commerce witnessed the hard work between the government and private sectors that encourages entrepreneurs the ability to set up their businesses with efficiency. I’m very pleased to be part of the international standard fair, Beyond Beauty ASEAN-Bangkok 2016, which will help promote Thailand’s beauty and cosmetics industry sector to the world market. It also provides an opportunity for small and medium size businesses to meet industry colleagues and create a network and advance to the world market together.” 

Mrs. Ketmanee Lertkitcha, Deputy Secretary – General and Honorary Chair of Cosmetics Industry Group, The Federation of Thai Industries expressed that “Thailand is the largest manufacturing base in ASEAN and ranked 17th worldwide in exporting and manufacturing cosmetics products. The market value of the overall health and beauty cluster amounts to 6 billion baht- consisting of modern medicine and traditional medicine’s value of 1.7 billion baht; herbal medicine worth of 2 billion baht; supplements worth of1 billion baht; medical devices, medical instruments, biotechnology , chemical , biological at 9.2 billion baht. The total worth of the Thai cosmetic market is at 2.7 billion, of 1 billion baht is contributed by export, an increase up to 5 % compared to the same period last year. The Council, in cooperation with the private sector support Beyond Beauty ASEAN-Bangkok 2016, is a great opportunity to promote Thailand as a hub for the ASEAN Health and Beauty markets and elevate the advancement of Thai Health and Beauty knowledge to the next level to fulfill the needs of the world market, which recently has a market value of more than USD15 billion or 7 percent of the world’s cosmetic market.”

Mr. Lim Chang-Yuel, President & CEO, Korea International Exhibition & Convention Center said that “As the organizer of K-Beauty Expo, the largest trade show and conference in the beauty industry in Korea, we see that Thailand’s beauty and cosmetic market has high potential and it is also a center for trade in Southeast Asia. In collaboration with the organizing committee Beyond Beauty ASEAN-Bangkok 2016, we are bringing more than 250 entrepreneurs of beauty and cosmetic to exhibit in K-Beauty Expo Bangkok 2016, which is co-located with Beyond Beauty ASEAN-Bangkok 2016 for the first time, to develop economic cooperation between the two countries and strengthen beauty industry in the Asian region.

Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd. said “Beyond Beauty ASEAN-Bangkok 2016 has been certified by UF, The Global Association of the Exhibition Industry. It guarantees the quality of the trade show. Furthermore, we have carefully selected and invited potential buyers to the show. Besides the exhibition, there will also be many fringe events taking place. This include our very first Aesthetics & Dermatology Congress, and a global beauty trends conference by INFASH. Over 30 professional workshops and seminars will be conducted. More than 2,000 dedicated one-to-one business meetings between our exhibitors and VIP buyers has also been scheduled. On the topic of branding and marketing, BBAB 2016 is partnering with centdegrés - a global design agency with strong branding expertise for luxury and premium international brands, to help beauty companies enhance their branding capabilities and knowledge. We expect to generate more than USD 50 million during and after the exhibition.”

Beyond Beauty ASEAN-Bangkok 2016 will open from 22 - 24 September 2016 at the Challenger Hall 3 Exhibition Hall, IMPACT Muang Thong Thani .

For more information, please visit www.beyondbeautyasean.com