IMPACT expands food and beverage options

In a recent interview with managing director of IMPACT Exhibition Management Co., Ltd, Paul Kanjanapas, he confirms that his plan to expand food and beverage portfolio along with catering service sees a burgeoning opportunity to flourish.

Debuting last year was The Coffee Academic dubbed “TCA,” a revered coffee brand from Hong Kong best known for its high quality and refined coffee bean selections. The first store in Bangkok is located at the Velaa Sindhorn Village Langsuan, followed by 2 new locations at Gaysorn Village and Central World, which are due to operate by the middle of 2020. International brands in the investment pipeline include the coming of “Le Notre,” a French pastry and bakery brand, which used to operate in Bangkok until 2015, and Mr. Paul plans to bring it back to Thailand in 2021, retrofitted with a new concept and re-introduced as a pastry training institute along with a new Chinese restaurant brand featuring modern Chinese cuisine, which is different from Hong Kong Fisherman. In addition, Thonglor Thai Cuisine, located in Thonglor area and serving traditional Thai food using mostly organic ingredients, is now fully operational. Only a few steps away from the Thonglor Thai cuisine is R Bowl Café with its dedication towards healthy meals full of fruits and greens.

"IMPACT started its operation as an integrated MICE venue. We started our F&B business from a food court and then the catering services. After 20 years, our catering business has been growing while it comes to the point that our services are not enough to meet the customer demand for a variety of food and catering in these days. Most customers look for F&B with a brand that matches their brand's position.

For example, during the recent Motor Expo, BMW booth brought catering services from the Sheraton, Peugeot used Paul, while the Mercedes Benz used the catering services from the Oriental Hotel. Although the venue charges a fee for the outside catering services, clients are willing to pay for it. This is the point that made Mr. Paul realizes about opportunities in the catering business.

Some people questioned if it's necessary for IMPACT to operate a coffee shop. To me, I see a business of IMPACT as a big circle. What we do beyond this circle, it has to link into the big circle somehow, said Paul Kanjanapas."

Currently, IMPACT operates 17 F&B brands. Most of these brands are serving customers and visitors within the IMPACT's venue. Meanwhile, some of the brands are operating outside its venue. They are Tsubohachi, a Japanese Restaurant, which is now running six branches in Bangkok and the TCA, a flagship store in Langsuan area.

IMPACT's catering serves various types of food, including Thai cuisine, Western cuisine, Chinese cuisine, as well as lunch boxes. These catering services range between 3-4 stars.

Within the 10-billion baht empire, IMPACT's F&B segment contribute up to 1 billion baht in revenue per year of which 65% of the income is from the catering business, while 35% is from its restaurants. According to Mr. Paul, he plans to drive the growth of the F&B revenue to reach 2 billion baht in the next five years.

To double the revenue, Mr. Paul said that both carting and restaurant businesses need to be expanded. It includes the introduction of new restaurants and outside catering services.