Editor Talk

The holiday season is around the corner, and although 2020 is a truly unprecedented year, most companies will still celebrate their year- round achievements and most likely throw in a company’s party simultaneously.

With enhanced cleaning protocols and physical distancing to curb the transmission being put in place, IMPACT Arena finally resumes its in-person shows, subject to limited capacity and restrictions. Next year the venue is slated to host more local and international concerts including Marathon Concert Fest and Green Day Live in Bangkok.

The pandemic outbreak has led to a major change in B2B and B2C businesses alike and brought the event industry to a complete halt, forcing the industry to be susceptible to those changes. While physical events with a large number of participants decline, virtual and hybrid events become the next big thing for now and the future. More of our trade events have converted to virtual formats to online platforms where participants can attend an event from anywhere in the world.

This year, LED Expo Thailand + Light ASEAN 2020, CEBIT ASEAN Thailand 2020, and Building Construction Technology (BCT) will be held virtually.

While in-person meeting has lost its popularity since the pandemic hit the world, holding events online seem to fit the bill for the COVID-19 era, and since Hybrid events offer a pivotal opportunity for venues to entice a new audience across the globe who may have not ever visited in the first place and show them the unique offerings your venue features, we offer our guests both physical and virtual platforms.

Soon we will be launching an upgraded application dubbed “IMPACT Family” to streamline our customer service experience. The “IMPACT Family” gives you points every time you visit our venue and lets you burn points at any IMPACT’s owned and operated restaurants plus a special birthday treat when you dine in on your birthday. Upon registration, you will receive 100 welcome points automatically. You can use the points to redeem special promotions at our participating stores.