IMPACT pivots trade shows to online

Our business events industry has changed enormously, and throughout the world exhibition venues pivot toward a new normal, whose term has a broad spectrum but mostly consists of observing physical distancing, operating with cleaning and disinfection practices in place, and maintaining a clean environment for attendees and staff.

The pandemic outbreak has led to a major change in B2B and B2C businesses alike and brought the event industry to a complete halt, forcing the industry to be susceptible to those changes. While physical events with a large number of participants decline, virtual and hybrid events become the next big thing for now and the future.

To stay competitive in the emerging markets, IMPACT Exhibition Management Co., Ltd has geared towards operating virtual and hybrid events rather than just physical events alone.

Recently we were the host destination of Medlab Asia Health and Asia Health 2020, an international trade exhibition and congress on medical laboratory and healthcare along with a compelling line-up of accredited webinars. The event was held successfully on October 20-22, 2020.

Up next on our show schedule is LED Expo Thailand + Light ASEAN 2020, set for November 18-20, 2020, where will display products and services in virtual showcases from worldwide lighting companies, generate sales leads, increase brand exposure, network with peers, and get the latest trends from neighboring LED markets.

CEBIT ASEAN Thailand 2020 is also shifted to online platforms. Set for November 23-29, 2020, the event not only encompasses exhibition and conference on technology and digital solutions but lands participants the opportunity to interact, generate leads, solidify your brand image, build your business contacts, and get your products noticed. The exhibition focuses on seven technology segments: Artificial Intelligence, Enterprise Software, Cyber Security, E-commerce & Digital Marketing, Data & Cloud, Smart Solutions & loT and 5G.

From November 25 – December 1, 2020, IMPACT will launch Building Construction Technology (BCT) virtually where industry professionals and companies congregate to strengthen their essential business, cultivate friendships, inform, and showcase their latest innovations, technology, and solutions to over 3,000 online attendees from all sectors of the building and construction industry. Organized under the theme “Towards Digitalization of the Construction and Building Industry,” this digital industry gathering platform will also include a series of knowledge webinars conducted in partnership with Thai Building Information Modelling Association (TBIM,) Thai Concrete Association (TCA,) and Thai Structural Engineer Association (TSEA.)