---
title: IMPACT Muang Thong Thani welcomes delegation from Big Brother10, | fueling business growth - IMPACT Arena, Exhibition and Convention Center
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date: 2026-10-30T11:22:30Z
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**Paul Kanjanapas (8th from left), Chief Executive Officer of IMPACT Exhibition Management Co., Ltd.**, welcomes the delegation from Big Brother Season 10, the team behind the “Brothers Help Brothers” initiative. Implemented by the The Thai Chamber of Commerce and Board of Trade of Thailand, the year-long initiative aims to foster strategic partnerships between leading Thai organizations and SME entrepreneurs, provide business consultations, and support long-term, sustainable business growth.

The on-site visit began with the CEO sharing firsthand business insights under the topic “The MICE Effect: Unlocking Business Potential through Exhibitions,” highlighting how the business events industry can transform exhibitions into valuable business opportunities. The Big Brother Season 10 delegation then toured main business facilities across Muang Thong Thani, including IMPACT Exhibition and Convention Center, IMPACT Culinova (IMPACT Culinary), and The Lake Club. The program also featured a tram tour around Muang Thong Thani, giving participants an opportunity to learn about the site's management practices, service development, and integrated business operations across diverse service sectors. The visit aimed to share practical business knowledge, strengthen business capabilities, enhance competitiveness, and support the sustainable growth of Thai entrepreneurs.

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