---
title: The Coffee Academïcs Thailand x Mr.P Debuts “PRESS PLAY,” Blending Specialty Coffee, Art & Design Together at Kingsquare Rama 3 - IMPACT Arena, Exhibition and Convention Center
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The Coffee Academïcs Thailand, a specialty coffee brand, has teamed up with Mr.P, the iconic character created by Propaganda, to launch “PRESS PLAY,” a special collaboration that brings together the worlds of Specialty Coffee, Food, and Art &amp; Design. The project transforms The Coffee Academïcs’ Kingsquare Rama 3 Community Mall location into an immersive space for creativity and discovery, featuring Mr.P-inspired décor and an exclusive selection of food and beverages specially created for the collaboration.

One of the highlights of PRESS PLAY includes a special menu featuring 13 items, comprising seven craft dishes, three signature beverages, and three hot drinks. The distinctive personality and signature sense of humor of Mr.P are brought to life through the visual presentation and creative interpretation of each food and beverage offering.

Paul Kanjanapas, Chief Executive Officer of IMPACT Exhibition Management Co., Ltd., said, “PRESS PLAY reflects The Coffee Academïcs Thailand’s vision of making a coffee shop more than just a place to enjoy coffee, but a space where connects people, experiences, and creativity. This collaboration with Mr.P brings the distinctive character of Specialty Coffee together with art and design to create a new kind of experience, adding another dimension to the way customers spend their time in the café.”

Discover the exclusive selection of food and beverages specially curated for Mr.P’s “PRESS PLAY” collaboration at **The Coffee Academïcs’ Kingsquare Rama 3 Community Mall** location, available from August 20 to November 12, 2026. Follow us on Facebook and Instagram at @Thecoffeeacademicsth for more details.

**In the Photo:**  
**Mr. Paul Kanjanapas** (middle), Chief Executive Officer of IMPACT Exhibition Management Co., Ltd.;   
**Mr. Satit Kalawantavanich** (third from right), Founder of Propaganda;  
**Mr. Vichai Kulsomphob** (second from left), Vice Chairman of the Board of Directors - King Square Co., Ltd;  
**Ms. Pakapat Sakyaso** (second from right), Corporate R&amp;D Chef, IMPACT Exhibition Management Co., Ltd;  
**Ms. Sukolkaew Wilford** (first from left), Head of Restaurant Business - Restaurant group, IMPACT Exhibition Management Co., Ltd; and  
**Ms. Jintana Phongpakdee** (first from right), Director of the Corporate Communications at IMPACT Exhibition Management Co., Ltd.

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