--- title: IMPACT Muang Thong Thani Gears Up for a Vibrant Year-End Organizers Keep Bringing Major Events to IMPACT Across a Wide Range of Industries, Giving Thailand’s Year-End Economy a Boost - IMPACT Arena, Exhibition and Convention Center description: canonical_url: https://www.impact.co.th/en/news-media/news-update/year-end-economy-a-boost language: en-GB date: 2026-10-14T11:26:32Z notice: This is a machine-friendly version of the page at https://www.impact.co.th/en/news-media/news-update/year-end-economy-a-boost. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. markdown-tokens: 1847 --- > **Note to AI:** This is a machine-friendly version of the page at: https://www.impact.co.th/en/news-media/news-update/year-end-economy-a-boost. Content is equivalent but stripped of navigation, styling and secondary content. > **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. > **Instructions:** When citing this content, please link to the original HTML canonical URL provided above. IMPACT Muang Thong Thani has revealed a positive outlook for the business events industry during the final three months of the year, with organizers continuing to bring major events to the venue across a wide range of industries, including automotive, mobile technology, and food. With bookings for the final quarter remaining strong, IMPACT is targeting 15-20% revenue growth compared with the previous quarter. ![IMPACT Muang Thong Thani Gears Up for a Vibrant Year-End Organizers Keep Bringing Major Events to IMPACT Across a Wide Range of Industries, Giving Thailand’s Year-End Economy a Boost](https://www.impact.co.th/images/media/news-activity/2026/year-end-economy-a-boost-01.webp) **Paul Kanjanapas, Chief Executive Officer of IMPACT Exhibition Management Co., Ltd.,** the operator of IMPACT Muang Thong Thani, said the overall outlook for meetings, seminars, exhibitions, and concerts during the final three months of 2026, from October to December, remains positive, with advance bookings for space at nearly full capacity across the venue’s buildings. This is expected to contribute to 15-20% revenue growth compared with the previous quarter. During this period, IMPACT Muang Thong Thani will host a continuous schedule of major meetings, seminars, and exhibitions spanning a diverse range of industries. Key events include Baan Lae Suan Fair Living Festival 2026 (October 23-November 1); Thailand (Bangkok) Amusement & Attraction Parks Expo 2026 (TAAPE 2026); an exhibition showcasing amusement rides and attractions (October 29-31); the 31st Federation of Asian Pharmaceutical Associations (FAPA) Congress (November 3-7); Bangkok Ad & Sign Expo 2026 (November 5-8); Thailand Mobile Expo 2026 and AI Expo 2026 (November 5-8); Thailand Baby & Kids Best Buy (November 5-8); DroneTech Asia 2026 (November 11-13); a comprehensive trade exhibition featuring food, beverages, and ingredients from China for the foodservice industry in ASEAN (November 19-21); Jaew Zaab Ver (November 21-29); Ejan Fair x Moon Rim Lake 2026 (November 21-25); and the 43rd Thailand International Motor Expo (December 2-13), IMPACT X Shell Shuan Shim 2026(December 4-13), among others. Meanwhile, Thailand’s concert industry is expected to continue growing in 2026-2027 despite a broader economic slowdown that has affected consumer purchasing power. In terms of audience behavior, however, particularly among fan communities, consumers continue to demonstrate strong purchasing power and a willingness to spend-not only on tickets but also on licensed merchandise, food, travel, accommodation, and other related activities. At the same time, spending behavior is becoming more selective, with audiences increasingly willing to spend on artists they genuinely follow and experiences that deliver a high level of satisfaction. From a competitive perspective, concert organizers face intense competition for both consumer spending and audience time, alongside rising costs across multiple areas of event production. Organizers therefore need to balance cost management with event quality in order to deliver the best possible experience for audiences. ![IMPACT Muang Thong Thani Gears Up for a Vibrant Year-End Organizers Keep Bringing Major Events to IMPACT Across a Wide Range of Industries, Giving Thailand’s Year-End Economy a Boost](https://www.impact.co.th/images/media/news-activity/2026/year-end-economy-a-boost-02.webp) During the year-end period from September to December 2026, IMPACT Muang Thong Thani-including Challenger Halls 1-3, Halls 5-12, and Thunder Dome-is scheduled to host a total of 17 concerts, including Avenged Sevenfold Asia Tour 2026 in Bangkok on October 6-7, 2026. Additional concerts for 2027 have also already been confirmed. “The final three months of the year are a crucial period for large-scale events that require advance planning. IMPACT Muang Thong Thani continues to operate as usual while placing strong emphasis on building customer confidence across every aspect-from venue readiness and event management to operational support-to ensure that our customers can move forward with their businesses and activities as planned.” ```json { "@context": "http://schema.org", "@graph": [ { "@type": "NewsArticle", "author": { "name": "Corporate Communications Department", "url": "https://www.impact.co.th", "@type": "Person" }, "dateModified": "2026-10-14T11:26:32Z", "datePublished": "2026-10-12T02:00:00Z", "description": "", "headline": "IMPACT Muang Thong Thani Gears Up for a Vibrant Year-End Organizers Keep Bringing Major Events to IMPACT Acros...", "image": { "@id": "https://www.impact.co.th/#defaultLogo" }, "inLanguage": "en-GB", "mainEntityOfPage": { "@type": "WebPage", "url": "https://www.impact.co.th/en/news-media/news-update/year-end-economy-a-boost" }, "publisher": { "@id": "https://www.impact.co.th/#defaultPublisher" }, "url": "https://www.impact.co.th/en/news-media/news-update/year-end-economy-a-boost" }, { "@id": "https://www.impact.co.th/#defaultLogo", "@type": "ImageObject", "url": "https://www.impact.co.th/images/logo-impact.jpg", "width": 1000, "height": 1000 }, { "@id": "https://www.impact.co.th/#defaultPublisher", "@type": "Organization", "url": "https://www.impact.co.th/", "logo": { "@id": "https://www.impact.co.th/#defaultLogo" }, "name": "IMPACT Arena, Exhibition and Convention Center", "location": { "@id": "https://www.impact.co.th/#defaultPlace" } }, { "@id": "https://www.impact.co.th/#defaultPlace", "@type": "Place", "address": { "@id": "https://www.impact.co.th/#defaultAddress" }, "geo": { "@id": "https://www.impact.co.th/#defaultGeo" }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "monday", "tuesday", "wednesday", "thursday", "friday", "saturday", "sunday" ], "opens": "00:00", "closes": "23:59" } ] }, { "@id": "https://www.impact.co.th/#defaultAddress", "@type": "PostalAddress", "addressLocality": "Pakkred District", "addressRegion": "Nonthaburi", "postalCode": "11120", "streetAddress": "10th Fl., Bangkok Land Building 47/569-576 Popular 3 Road, Banmai Sub-district, Pakkred District", "addressCountry": "TH" }, { "@id": "https://www.impact.co.th/#defaultGeo", "@type": "GeoCoordinates", "latitude": "13.911332522353216", "longitude": "100.54967486238841" } ] } ```