IMPACT Exhibition Management Co., Ltd, the Department of Intellectual Property, and the Thai Chamber of Commerce join forces to propel premium geographical identification (GI) products forward, catalyzing economic momentum in Thailand’s agricultural sector.

Mrs. Auramon Supthaweethum, Director General of the Department of Intellectual Property, said, “Our GI products are of exceptional quality, meticulously crafted by local artisans. Thailand is advancing the promotion of its GI products on both local and global stages, with a strong focus on strengthening the economy at a fundamental level. This strategic collaboration highlights the nation’s capacity to compete internationally, expand market access for producers and buyers, and foster long-term sustainable economic growth.”

Dr. Phot Aramwattananon, Chairman of the Thai Chamber of Commerce and the Board of Trade of Thailand, stated that this collaboration reflects the integration of public and private sector strengths to drive the Thai economy under the concept “Unlocking New Growth.” The initiative aims to strengthen Thai entrepreneurs, particularly small and medium-sized enterprises (SMEs), which serve as a key driver of the economic system.

This cooperation also connects to the enhancement of domestic trade exhibitions to expand opportunities for trade, investment, and international business networking, ultimately strengthening economic confidence and improving Thailand’s long-term competitiveness.

“The collaboration not only creates market access for GI products but also serves as an important foundation for expanding the grassroots economy and supporting the sustainable and stable future growth of Thailand’s business sector.”

Paul Kanjanapas, Chief Executive Officer of IMPACT Exhibition Management Co., Ltd., stated that Geographical Indication (GI) products not only reflect the quality and unique local identity of each community but also serve as a key mechanism for adding economic value and improving the quality of life of local residents.

IMPACT Exhibition and Convention Center, as one of Thailand’s major exhibition and convention centers, recognizes the potential of GI products to expand into real markets through its established networks and distribution channels. This helps increase marketing opportunities, generate income, and strengthen communities in the long term.

According to the latest data from the Department of Intellectual Property, Thailand currently has registered GI products in 77 provinces, totaling 252 items, such as Nakhon Nayok Marian plum, Nakhon Chai Si pomelo, Sam Phran aromatic coconut, and Kalasin Ban Phon milk jujube (data as of February 4, 2026.)

Recently, a memorandum of understanding (MOU) was signed to promote distribution channels and drive GI products between the Department of Intellectual Property, the Thai

Chamber of Commerce, and IMPACT Exhibition Management Co., Ltd. The objective is to jointly promote and develop the potential of GI entrepreneurs by increasing awareness of GI products, expanding marketing channels, and generating more sales opportunities.

Under this MOU, IMPACT Exhibition Management Co., Ltd will coordinate operations, plan and prepare exhibition spaces, provide distribution channels for GI products, and support marketing efforts, while the Department of Intellectual Property will provide knowledge support, consultation, and expert resources to promote fundamental understanding of GI products among consumers. Meanwhile, the Thai Chamber of Commerce will publicize joint projects and activities to its members and business networks to expand market opportunities for entrepreneurs.

“This collaboration marks another milestone by bringing GI products from local communities to broader markets, increasing product value, distributing income to local communities, and strengthening the community economy in a sustainable manner.”

In addition, IMPACT Muang Thong Thani has also signed an MOU with the Thai Chamber of Commerce to promote domestic trade exhibitions and enhance the capabilities of Thai entrepreneurs through exhibition platforms. The Thai Chamber of Commerce will support public relations and business network connections to create new opportunities, especially for SMEs, enabling them to expand partnerships both domestically and internationally.

This cooperation will begin with the ASEAN technology and digital exhibition and seminar DigiTech ASEAN Thailand 2026 – AI Connect 2026, held July 22-24, 2026 at Hall 5-6, the IMPACT Exhibition and Convention Center.