Wendy Lim, General Manager

This perspective is shared by Wendy Lim, General Manager, who has worked closely with the event and its long-standing host venue, IMPACT Exhibition and Convention Center. In her words, THAIFEX is not just an exhibition, but “a powerful marketplace that shapes the future of food and beverage worldwide.”

Beyond Food Experience – Redefining the Future of F&B

According to Wendy Lim, the theme for 2025, “Beyond Food Experience,” reflects how the industry now extends beyond nutrition. Consumers increasingly look for products that support lifestyle, physical health, and mental wellness.

“Purpose-driven innovation is one of the clearest shifts we are seeing,” said Wendy Lim, General Manager. “For instance, Hillkoff’s Coffogenic Drink is more than just a beverage it supports both lifestyle and wellbeing.”

She further highlighted the role of AI and data in transforming product development. Companies such as Global Data and AI Palette analyze billions of consumer data points, enabling brands to anticipate what people want before trends go mainstream. “This helps businesses launch faster, reduce risks, and remain highly relevant,” Wendy Lim added.

This transformation makes THAIFEX - ANUGA ASIA more than just a trade show. It is an inspirational Convention Bangkok Thailand where global leaders and startups converge to shape tomorrow’s F&B landscape.

IMPACT Exhibition and Convention Center - The Preferred Host

When asked why IMPACT has been chosen year after year, Wendy Lim emphasized the venue’s unique strengths:

“IMPACT Exhibition and Convention Center is one of Asia’s largest and most modern venues, offering over 140,000 sqm of indoor space. It meets every requirement, from massive exhibitions to international conventions,” she explained.

Beyond sheer size, IMPACT offers world-class facilities such as ample parking, dining, and on-site hotels like Novotel Bangkok IMPACT and ibis Bangkok IMPACT. “These make it incredibly convenient for both exhibitors and visitors,” Wendy Lim said.

This combination of capacity and convenience confirms IMPACT as a top-tier Convention Bangkok Thailand destination.

Looking ahead, THAIFEX – ANUGA ASIA 2026 will expand further with Hall 4, highlighting commercially viable innovations and reinforcing its role as Asia’s growth platform.

Pink Line Monorail – Improved Connectivity

The introduction of the Pink Line Monorail is another milestone for accessibility. “With the direct skywalk connection to IMPACT, travel is now faster and more convenient,” noted Wendy Lim. “This reduces congestion and allows attendees to maximize their time networking and doing business.”

Such improvements elevate IMPACT’s global competitiveness, cementing its reputation as a Convention Bangkok Thailand on par with international hubs.

A Gateway for Thai Entrepreneurs to Global Markets

Wendy Lim also underscored how THAIFEX serves as a strategic springboard for Thai entrepreneurs. “This year we welcomed 3,231 exhibitors from 57 countries, with 60% being international. The 2,000 invited buyers 70% of whom were new—created fresh opportunities for Thai businesses to expand into global markets,” she shared.

Thai exhibitors secured deals with major players such as AEON (Japan), Angliss (Hong Kong), and Choithrams (UAE), as well as companies from Turkiye and Brazil. With new pavilions from Australia, Hong Kong, and the Netherlands, the event’s diversity continues to expand.

“These milestones reinforce THAIFEX as more than an exhibition. It is a dynamic Convention Bangkok Thailand that opens doors for global partnerships,” Wendy Lim emphasized.

Strong Partnership with IMPACT

Reflecting on two decades of collaboration, Wendy Lim praised IMPACT’s responsiveness and commitment. “They’ve consistently supported our growth - from building link bridges that improved visitor flow to embracing new infrastructure like the Pink Line Monorail. Their dedication helps us deliver a world-class experience.”

Her testimonial highlights IMPACT’s role as a reliable and future-ready Convention Bangkok Thailand, trusted by international organizers to host events of this scale.