IMPACT Exhibition Management Co., Ltd., the operator of IMPACT Muang Thong Thani, one of Asia’s leading venues for exhibitions and events, has announced a new corporate vision aimed at positioning itself as a world-class destination for meetings, business, and entertainment, while driving long-term growth across its group businesses.

Mr. Paul Kanjanapas, Chief Executive Officer of IMPACT Exhibition Management, stated that the company is entering a new era-one that moves beyond its traditional role as a venue provider to become a hub of inspiration, ideas, and human connection. IMPACT now serves as a platform where people, industries, and innovation converge through exhibitions, international conferences, incentive events, and world-class concerts.

“IMPACT is not just a physical venue,” said Mr. Paul. “It’s a place where people meet, where industries evolve, and where new ideas are born. This new vision reflects our commitment to elevate Thailand’s MICE industry and strengthen our position as a global player.”

Marking its 27th anniversary, IMPACT has redefined its vision as: “To be a leading MICE destination in Asia and a globally recognized hub for business, meetings, and entertainment-enhancing Thailand’s role as a true regional MICE center.”

Building Value from Within

In line with this new direction, the company has introduced a new mission focused on delivering excellence, transparency, professionalism, and social responsibility. IMPACT aims to operate as a sustainable, community-driven organization that contributes to both society and the nation.

Recognizing that people are its greatest asset, IMPACT emphasizes talent development as the foundation of sustainable success. The company has therefore introduced a new set of core values (IMPACT Core Values) to guide its culture and operations:

• Innovative Mindset: Encouraging creativity, bold thinking, and continuous improvement.
• Partnership for Success: Fostering collaboration and teamwork with employees, partners, and clients to achieve shared goals.
• Customer Trust: Building long-term relationships based on empathy, reliability, and value creation.

Mr. Paul added, “We believe that if everyone innovates with creativity, collaborates with understanding, and truly listens to our customers, IMPACT will move confidently and sustainably toward its goals.”

A Strategic Roadmap for Sustainable Growth

Currently, IMPACT’s revenue structure is driven by four main business pillars:

1. Venue rental services
2. Professional event management (PEO)
3. Hospitality and hotels
4. Food and beverage operations

To ensure future growth, the company has embarked on several strategic expansions:

• Hospitality Expansion: Plans to add two new hotels with a total of 1,000 rooms by 2028, and further expand to 3,000 and eventually 5,000 rooms to support large-scale exhibitions and international conventions.
• F&B Growth: Continuous expansion of its restaurant portfolio, including a new branch of The Coffee Academics Thailand at KINGSQUARE Community Mall, and the launch of Xian Yuan, a new upscale Chinese restaurant concept at Dusit Central Park.
• Venue Enhancement: Upgrades to facilities and strategic partnerships, such as the collaboration with Live Nation, to further position IMPACT Arena as a leading venue for world-class entertainment and live experiences.

Mr. Paul concluded, “With our new vision and strategic investments, IMPACT will continue to grow as an integrated ecosystem that connects business and creativity-driving Thailand’s MICE industry and economic potential to new heights.”